3D Engineering Animation: Ensuring Your Marketing Delivers

By February 14, 2020 March 12th, 2020 Blog

3D Engineering Animation: Ensuring Your Marketing Delivers

By February 14, 2020 March 12th, 2020
3D Animation Ensuring Marketing Delivers

How businesses reach consumers have changed drastically in the past few years. Today, it is imperative to use the right kind of marketing to drive success for a business. Good marketing plays a significant role in helping build brand awareness while increasing sales, growing companies, and engaging customers.

However, the digital age has altered how businesses market their products.

Evolution in marketing

In today’s world of increasing technological enhancement, marketing has undergone a paradigm shift to align with the technical impact. Traditionally, companies had relied heavily on written content for marketing in the form of brochures, websites, case studies, mailers, blogs, etc. While they still depend on these forms of marketing, written content production alone is not enough anymore to win the marketing game.

Companies are stepping out of the box to create something unique when it comes to engaging with their audience. This is where great visuals come into the marketing picture to play a pivotal role in marketing efforts.

Power of visuals through videos

The power of visuals has been the subject of many studies. Research has shown that around 65% of people are visual learners, which means 90% of the information they take comes to the brain via visuals. Visuals are processed better, and they produce much faster as well as stronger reactions than any other type of content.

In the recent past, videos have proved to be incredibly useful for marketing in explaining product features and then showing the solutions the product can offer. Videos are a versatile and engaging content format that not only gives a real-life picture of what is going on, but they are also easy to share across multiple platforms. Consumers like videos because they are easy to digest, entertaining, and engaging, and they are beneficial to marketers because they can give a potentially huge return on investment (ROI) through many channels.

However, it’s not easy to produce high-quality videos that are compelling, engaging, and do the trick. Often animations used in explainer videos, especially for engineering and manufacturing products, are elementary that lack impressive visuals and a realistic explanation of the product.

Rise of 3D Engineering Animation

This is where the idea of 3D engineering animation — a high-end form of engineering animation – has emerged as a preferred choice for many marketing verticals. Simply, 3D engineering animation is defined as the process of creating a photorealistic animation to visually depict a product’s configuration, its assembly, and even its inner-workings in the form of an animated video.

3D Engineering Animation also alternatively know as 3D technical animation or 3D Product Animation or Mechanical Engineering 3D Animation depending on the context

3D engineering animation can tell a story with some high-quality videos to explain the product. Generally, industrial products and equipment are complex to understand with mere textual information.

A well-thought-of 3D animation can better communicate the engineering details and features comprehensively. Besides, the visuals and sounds enable stronger audience engagement, improving product interest, and information retention. Also, with 3D engineering animation, the key messaging of the product can be delivered in the most compelling manner that engages with the target audience and stands out from the competition.

3D Engineering Animation for Marketing

3D engineering animation is one of the best tools for marketing because it can simplify the features of products and bring them to life. Made to scale, 3D product animation videos go a long way in explaining concepts visually. They depict the product perfectly along with its inner mechanisms while keeping the video educational and exciting. 3D engineering animated video can quickly sum up, even the most challenging themes

The ease of 3D engineering animation lies in the fact that even a mundane, ordinary product can be depicted in an exciting and intense way with impressive visuals. More importantly, 3D engineering animation also offers far greater control to you as a company over which aspects of the product you wish to showcase and how you want to highlight the benefits.

3D technical animation has come a long way in recent years and is considered a faster and more affordable form of depicting product imagery accurately. This technique is now finding widespread adoption as compared to antiquated methods such as building scale models, which take time, are costlier, and use more raw material. As a result, 3D engineering animation has become a medium of choice for many marketing departments when it comes to showcasing the critical points of a product for investors as well as potential customers.


You can use 3D engineering animation to create a noteworthy brand presence because these animations are interactive and fun to watch. The ROI of 3D engineering animation is also high because it is a useful sales tool that improves the understanding of technical products. You can leverage its power as a reliable marketing medium with help from experts. EAXPS is a 3D technical animation company that specializes in creating future-forward experiences with virtual 3D engineering animations. Talk to us today!

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